Ms Campbell had been politely trying to persuade Annie and me (and, as it turns out, also Hannah and Nuttycow) to test-drive the New Online Thing and write about it in our blogs, but we got the wrong end of the stick and thought that Evil Marketers were trying to take away our souls by pointing at the sky and shouting 'look!' and then secretly hacking into our Blogger accounts and replacing all instances of the word 'yummers' with an inline text ad for Head & Shoulders.
(I think that's how it works.)
Anyway, it turned out that this wasn't necessarily the case, so I thought the least I could do would be to try out the New Online Thing and see if it was any good.
It turns out that the New Online Thing is all to do with karaoke, and is an online version of those private karaoke booths that you see in swanky places in London now (at least I assume you do, I've never seen one, but I'm imagining it's just like in Lost in Translation and you get to go in them with Bill Murray in the middle of the night and nothing much happens until the Jesus and Mary Chain come on and you realise it's the end. Only Ria informs me that if you're in a karaoke booth in London rather than Tokyo, you're more likely to encounter Jude Law - although encountering Jude Law anywhere in London is a pretty safe bet, as he seems to hang over the entire city like an early Victorian miasmatic fog, waiting for some earnest physician - or Heat reporter - to estimate his quotient of phlogiston and thereby assess his value or otherwise to society as a whole.)
But I digress.
Yes. This is an online version of those private karaoke booths, which are run by a company called Lucky Voice, which is owned by erstwhile UK dotcom entrepreneur Martha Lane Fox.
Now I've only done karaoke once, and my rendition of 'Never Ever' by All Saints didn't exactly wow the crowd at my friend Becky's birthday party, so I'm not in a great position to judge the merits of Lucky Voice Online. But I can tell you this:
1. It's free, unlike those karaoke games for the Xbox, etc. that you have to pay for.
2. It has 'Love Machine' by Girls Aloud (which is one of Mr BC's favourites, although I couldn't persuade him to sing along with it), and lots of other songs too.
3. It lets you make your own playlists and organise your own karaoke parties.
4. You probably need a microphone, a big monitor and some decent speakers to actually get the full benefit of the experience.
5. It's free.
6. It's in closed beta testing at the moment, but I have
Now if you'll excuse me I'm off to bake some HEAD & SHOULDERS FOR ALL YOUR ANTIDANDRUFFULAR NEEDS mini-apple and blackberry tarts.