(I say sitcom, it's actually an incredibly over-engineered advert for Ford, who either fancy themselves as the future of television (shudder), or don't mind forking out millions for someone else to indulge their vision of the future of television, but that's beside the point.)
What I want to know is: have you ever watched it? Do you know anyone who has? Have you even heard of it? I'm trying to establish if it has any kind of actual fan following outside of the people who created it (mainly Steve Coogan's production company Baby Cow) and the people who wish they'd created it (mainly viral marketing people at impossibly hip digital agencies).
NB it's actually not too bad - it's nicely underplayed and has quite a lot of subtle jokes in it - but you have to sit through 14 or 15 two-minute
Although frankly, if two-minute corporate-branded YouTube episodes of 'not too bad' comedy are the future of television, I think I might retreat to a cave for the rest of my days.