INT. B&Q PENRYN - DAY
PATROCLUS and MR BC are looking for a saw. After some dithering:
ME: They all seem pretty similar to me.
MR BC: I'm going to get this one.
MR BC: I've changed my mind. I'm going to get this one instead.
ME: You only want that one because it's called 'Predator'.
MR BC: Well, that's a good name for a saw.
ME: Blokes are so easy to market to. Just give something a ludicrously macho name, and you're away. There's probably a spirit level called 'Mutilator' in the next aisle.
MR BC: I don't know why more companies don't do that. If there was a toothpaste called 'The Avenger', blokes would never buy any other brand.
ME: 'The Dental Avenger'.
MR BC: No, just 'The Avenger'.
ME: What about 'Avenge'?
MR BC: 'The Avenger' is better.